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ABOUT ME & CONTACT

Serra Hunter Associate Professor (Professora Agregada Serra Hunter)

Vice dean of International Relations (February 2023- ) at Faculty of Law, Economics & Tourism

Co-Editor in Chief (February 2022- ) of the Journal of Tourism Analysis - Revista de Análisis Turístico

Board member (May 2020- ) of the Asociación Española de Expertos Científicos en Turismo

Board member (June 2021-June 2025) of the CoDa-Association

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Academic Coordinator (March 2016-August 2023) of the Joint Degree in Business Management & Tourism

Board member (February 2021-February 2023) of the International Federation for IT and Travel & Tourism

Associate Editor (February 2020-February 2024) of the European Journal of Tourism Research

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University of Lleida - Department of Economics and Business

Faculty Building of Law, Economics and Tourism - Campus Cappont

C/Jaume II 73 - 25001 Lleida (Catalonia - Spain)

Office nr. 1.11 

Tel. +34 973 703 217 | e-mail: berta.ferrer[at]udl.cat

ORCID

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Publons

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SCOPUS Author ID 

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Research Gate

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Google Scholar 

​HABILITATIONS & EVALUATIONS

  • Two positive 6-year research period evaluation by the Catalan University Quality System Agency: 2011-2016 and 2017-2022

  • Two positive 5-year teaching periods evaluation by the Catalan University Quality System Agency: 2010-2015 and 2016-2021

  • Habilitation for Full Professor in Social Sciences by the Catalan University Quality System Agency (AQU), ID: 5L4819XBP - March 2023

  • Habilitation for Associate Professor in Social Sciences by the Catalan University Quality System Agency (AQU), ID: 2B4GPBQJ6 - June 2019

  • Habilitation for Associate Professor in Social Sciences by the National Agency for Quality Assessment and Accreditation of Spain (ANECA) - ID: 2016/1143 - April 2016

  • Habilitation for Tenure-Track Lecturer in Social Sciences by the Catalan University Quality System Agency (AQU), ID: TV9W0JV16 - July 2015

  • Habilitation for Assistant Professor in Social Sciences by the National Agency for Quality Assessment and Accreditation of Spain (ANECA), ID: 2014/5853 - October 2014 

AWARDS

  • Best academic communication award "Digital Destination: Exploring FOOH Advertising on TikTok", presented at the V CETT Smart Tourism Conference - November 2024

  • Best poster award for the paper "Tourists' perception of smart tourism destination from TripAdvisor reviews", presented at the ENTER2024 - January 2024

  • Best poster award for the paper "Impact of growth strategies and hotel attributes on their performance", presented at the CoDaWork2022 - June 2022

  • Outstanding reviewer for International Journal of Culture, Tourism and Hospitality Research - Literati Awards Winners 2021

  • Teaching Distinction Award for the teaching performed at the Business Management Degree during 2019-2020 (November 2020 - Facutly of Law, Economics & Tourism - UdL)

  • Emerging Scholar Award for the paper "Differential price management in hotels and peer-to-peer accommodation”, presented at the T-Forum Conference - March 2018

  • Extraordinary Doctoral Award in Tourism (July 2015 - University of Girona)

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​MEMBER OF...

  • Consumer Behavior in Tourism and Hospitality Editorial Board (2022-present)

  • Asociación Española de Marketing Académico y Profesional (AEMARK) (2021-present)

  • Journal Information Technology & Tourism Editorial Board (2020-present)

  • International Federation for IT and Travel & Tourism (IFITT) (2018-present)

  • Asociación Española de Expertos Científicos en Turismo (AECIT) (2016-present)

  • Association for Compositional Data (CoDa-Association) (2015-present)

  • European Survey Research Association (ESRA) (2013-2017)

  • Association for Tourism and Leisure Education and Research (ATLAS) - (2012-2018)

  • International Association for Tourism Economics - IATE (2011-2015)

  • Research Group on Statistics Econometrics and Health (GRECS) 

  • Consolidated Research Group funded by the Regional Government: Compositional and Spatial Analysis - COSDA (2014SGR551) (2014-2016)

  • Teaching Innovation Network in Cooperative Learning - XIDAC UdG (2013-2015)

  • Consolidated Research Group funded by the Regional Government: Catalan Centre for Survey Research and Applied Statistical Methods (2005SGR00064) (2012-2013)

  • Tourism Bachelor's Coordination Council at the Faculty of Tourism - University of Girona (2011-2015)

  • University Senate - University of Girona (2012-2014)

ACADEMIC POSITIONS​

2021 - : Serra Hunter Associate Professor in Marketing at University of Lleida

2018 - 2021: Serra Hunter Fellow (Tenure Track) in Marketing at University of Lleida

2015 - 2018: Visiting Lecturer in Tourism and Business Administration at University of Lleida (Department of Business Management)

2014 - 2015: Lecturer in Tourism and Business Administration at University of Girona (Department of Economics -  Quantitative methods for Economics and Business)

2011 - 2014: PhD Scholarship at University of Girona – BR2011/18 (thesis defended on the 27th of May 2014)  

2010 - 2011:  Part time lecturer in Tourism at University of Girona  (Department of Economics -  Applied Economics)

2007 - 2010:  Research associate at Centre for Research and Innovation of Tourism Industry (CRIIT) at the Girona Scientific and Technological Park

EDUCATION

2014: PhD in Tourism at School of Doctoral Studies - University of Girona

2013: Postgraduate Diploma in University teaching at ICE Josep Pallach - University of Girona

2008: Master's in Tourism management & planning at Faculty of Tourism - University of Girona

2005: Graduat Superior en Gestió Turística at School of Tourism - University of Girona

2003: Bachelor's in Tourism at EUHT CETT - University of Barcelona

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