ABOUT ME & CONTACT
Serra Hunter Associate Professor (Professora Agregada Serra Hunter)
Vice dean of International Relations (February 2023- ) at Faculty of Law, Economics & Tourism
Co-Editor in Chief (February 2022- ) of the Journal of Tourism Analysis - Revista de Análisis Turístico
Board member (May 2020- ) of the Asociación Española de Expertos Científicos en Turismo
Board member (June 2021-June 2025) of the CoDa-Association
Academic Coordinator (March 2016-August 2023) of the Joint Degree in Business Management & Tourism
Board member (February 2021-February 2023) of the International Federation for IT and Travel & Tourism
Associate Editor (February 2020-February 2024) of the European Journal of Tourism Research
University of Lleida - Department of Economics and Business
Faculty Building of Law, Economics and Tourism - Campus Cappont
C/Jaume II 73 - 25001 Lleida (Catalonia - Spain)
Office nr. 1.11
Tel. +34 973 703 217 | e-mail: berta.ferrer[at]udl.cat
HABILITATIONS & EVALUATIONS
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Two positive 6-year research period evaluation by the Catalan University Quality System Agency: 2011-2016 and 2017-2022
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Two positive 5-year teaching periods evaluation by the Catalan University Quality System Agency: 2010-2015 and 2016-2021
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Habilitation for Full Professor in Social Sciences by the Catalan University Quality System Agency (AQU), ID: 5L4819XBP - March 2023
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Habilitation for Associate Professor in Social Sciences by the Catalan University Quality System Agency (AQU), ID: 2B4GPBQJ6 - June 2019
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Habilitation for Associate Professor in Social Sciences by the National Agency for Quality Assessment and Accreditation of Spain (ANECA) - ID: 2016/1143 - April 2016
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Habilitation for Tenure-Track Lecturer in Social Sciences by the Catalan University Quality System Agency (AQU), ID: TV9W0JV16 - July 2015
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Habilitation for Assistant Professor in Social Sciences by the National Agency for Quality Assessment and Accreditation of Spain (ANECA), ID: 2014/5853 - October 2014
AWARDS
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Best academic communication award "Digital Destination: Exploring FOOH Advertising on TikTok", presented at the V CETT Smart Tourism Conference - November 2024
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Best poster award for the paper "Tourists' perception of smart tourism destination from TripAdvisor reviews", presented at the ENTER2024 - January 2024
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Best poster award for the paper "Impact of growth strategies and hotel attributes on their performance", presented at the CoDaWork2022 - June 2022
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Outstanding reviewer for International Journal of Culture, Tourism and Hospitality Research - Literati Awards Winners 2021
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Teaching Distinction Award for the teaching performed at the Business Management Degree during 2019-2020 (November 2020 - Facutly of Law, Economics & Tourism - UdL)
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Emerging Scholar Award for the paper "Differential price management in hotels and peer-to-peer accommodation”, presented at the T-Forum Conference - March 2018
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Extraordinary Doctoral Award in Tourism (July 2015 - University of Girona)
MEMBER OF...
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Consumer Behavior in Tourism and Hospitality Editorial Board (2022-present)
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Asociación Española de Marketing Académico y Profesional (AEMARK) (2021-present)
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Journal Information Technology & Tourism Editorial Board (2020-present)
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International Federation for IT and Travel & Tourism (IFITT) (2018-present)
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Asociación Española de Expertos Científicos en Turismo (AECIT) (2016-present)
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Association for Compositional Data (CoDa-Association) (2015-present)
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European Survey Research Association (ESRA) (2013-2017)
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Association for Tourism and Leisure Education and Research (ATLAS) - (2012-2018)
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International Association for Tourism Economics - IATE (2011-2015)
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Research Group on Statistics Econometrics and Health (GRECS)
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Consolidated Research Group funded by the Regional Government: Compositional and Spatial Analysis - COSDA (2014SGR551) (2014-2016)
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Teaching Innovation Network in Cooperative Learning - XIDAC UdG (2013-2015)
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Consolidated Research Group funded by the Regional Government: Catalan Centre for Survey Research and Applied Statistical Methods (2005SGR00064) (2012-2013)
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Tourism Bachelor's Coordination Council at the Faculty of Tourism - University of Girona (2011-2015)
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University Senate - University of Girona (2012-2014)
ACADEMIC POSITIONS
2021 - : Serra Hunter Associate Professor in Marketing at University of Lleida
2018 - 2021: Serra Hunter Fellow (Tenure Track) in Marketing at University of Lleida
2015 - 2018: Visiting Lecturer in Tourism and Business Administration at University of Lleida (Department of Business Management)
2014 - 2015: Lecturer in Tourism and Business Administration at University of Girona (Department of Economics - Quantitative methods for Economics and Business)
2011 - 2014: PhD Scholarship at University of Girona – BR2011/18 (thesis defended on the 27th of May 2014)
2010 - 2011: Part time lecturer in Tourism at University of Girona (Department of Economics - Applied Economics)
2007 - 2010: Research associate at Centre for Research and Innovation of Tourism Industry (CRIIT) at the Girona Scientific and Technological Park
EDUCATION
2014: PhD in Tourism at School of Doctoral Studies - University of Girona
2013: Postgraduate Diploma in University teaching at ICE Josep Pallach - University of Girona
2008: Master's in Tourism management & planning at Faculty of Tourism - University of Girona
2005: Graduat Superior en Gestió Turística at School of Tourism - University of Girona
2003: Bachelor's in Tourism at EUHT CETT - University of Barcelona