Teaching | Berta Ferrer-Rosell

2023-2024

Travellers Transportation Companies - Bachelor in Business Administration and Bachelor in Tourism - University of Lleida

Strategic Marketing - Bachelor in Business Administration - University of Lleida

Advanced Quantitative Methods - Master in Social Media Marketing - University of Lleida

Advanced System of Tourism Information - Master in Social Media Marketing - University of Lleida

Final Year project's dissertation - Bachelor in Tourism & Master in Social Media Marketing - University of Lleida

Final Year project's dissertation - Master in Sustainable Tourism and ICT - Open University of Catalonia

Instructor at the Online CoDa-Course - University of Girona

Teaching as guest lecture "The first steps of Market Research" at the Faculty of Tourism and Hospitality Management - University of Rijeka (20th March, Croatia).

2022-2023

Travellers Transportation Companies - Bachelor in Business Administration and Bachelor in Tourism - University of Lleida

Strategic Marketing - Bachelor in Business Administration - University of Lleida

Advanced Quantitative Methods - Master in Social Media Marketing - University of Lleida

Advanced System of Tourism Information - Master in Social Media Marketing - University of Lleida

Final Year project's dissertation - Bachelor in Tourism & Master in Social Media Marketing - University of Lleida

Final Year project's dissertation - Master in Sustainable Tourism and ICT - Open University of Catalonia

Instructor at the Online CoDa-Course - University of Girona

Teaching at the Week CoDa-Course (from 3rd to 7th July 2023): "Lab 4 - Regression with CoDa" - University of Girona (Spain)

2021-2022

Traveller Transportation Companies - Bachelor in Business Administration and Bachelor in Tourism - University of Lleida

Public Management in Tourism - Bachelor in Business Administration and Bachelor in Tourism - University of Lleida

Digital Marketing - Bachelor in Business Administration - University of Lleida

Advanced Quantitative Methods - Master in Social Media Marketing - University of Lleida

Advanced Qualitative Methods - Master in Social Media Marketing - University of Lleida

Advanced System of Tourism Information - Master in Social Media Marketing - University of Lleida

Final Year project's dissertation - Bachelor in Tourism & Master in Social Media Marketing - University of Lleida

Final Year project's dissertation - Master in Sustainable Tourism and ICT - Open University of Catalonia

Tutor at Master in Strategic and Sustainable Management of Tourist Destinations UNWTO-UOC - Open University of Catalonia

Instructor at the Online CoDa-Course - University of Girona

2020-2021

Traveller Transportation Companies - Bachelor in Business Administration and Bachelor in Tourism - University of Lleida

Public Management in Tourism - Bachelor in Business Administration and Bachelor in Tourism - University of Lleida

Advanced Quantitative Methods - Master in Social Media Marketing - University of Lleida

Advanced Qualitative Methods - Master in Social Media Marketing - University of Lleida

Final Year project's dissertation - Bachelor in Tourism & Master in Social Media Marketing - University of Lleida

Tutor at Master in Strategic and Sustainable Management of Tourist Destinations UNWTO-UOC - Open University of Catalonia

Creation and teaching the course on Compositional Data Analysis in Social Sciences - University of Lleida

Instructor at the Online CoDa-Course - University of Girona

2019-2020

Strategic Marketing - Bachelor in Business Administration - University of Lleida

Traveller Transportation Companies - Bachelor in Business Administration and Bachelor in Tourism - University of Lleida

Advanced Quantitative Methods - Master in Social Media Marketing - University of Lleida

Advance Qualitative Methods - Master in Social Media Marketing - University of Lleida

Final Year project's dissertation - Bachelor in Tourism & Master in Social Media Marketing - University of Lleida

Tutor at Master in Strategic and Sustainable Management of Tourist Destinations UNWTO-UOC - Open University of Catalonia

Teaching at the European IFITT Masterclass on e-tourism (from 2nd to 6th September 2019): "Introduction to Compositional Data Analysis & Applications to e-tourism" - Modul University (Austria)

2018-2019

Strategic Marketing - Bachelor in Business Administration - University of Lleida

Traveller Transportation Companies - Bachelor in Business Administration and Bachelor in Tourism - University of Lleida

Social Media Commerce - Master in Social Media Marketing - University of Lleida

Advanced Quantitative Methods - Master in Social Media Marketing - University of Lleida

Final Year project's dissertation - Bachelor in Tourism & Master in Social Media Marketing - Unviersity of Lleida

Tutor at Master in Strategic and sustainable management of tourist destinations UNWTO-UOC - Open University of Catalonia

Teaching at the Week CoDa-Course (from 1st to 5th July 2019): "Session 5 - Groups: Cluster analysis and MANOVA" - University of Girona (Spain)

2017-2018

Strategic Marketing - Bachelor in Businss Administration - University of Lleida

Fundamentals of tourism business management - Bachelor in Tourism - University of Lleida

Traveller transportation companies - Bachelor in Business Administration and Bachelor's in Tourism - University of Lleida

Social Media Commerce - Master in Social Media Marketing - University of Lleida

Advanced quantitative methods - Master in Social Media Marketing - University of Lleida

Final Year project's dissertation - Bachelor in Tourism & Master's in Social Media Marketing - University of Lleida

Tutor at Master in Strategic and sustainable management of tourist destinations UNWTO-UOC - Open University of Catalonia

2016-2017

Strategic Marketing - Bachelor in Business administration - University of Lleida

Fundamentals of tourism business management - Bachelor in Tourism - University of Lleida

Traveller transportation companies - Bachelor in Business administration and Bachelor's in Tourism - University of Lleida

Final Year Project's dissertation - Bachelor in Tourism - University of Lleida

Tutor at Master in Strategic and sustainable management of tourist destinations UNWTO-UOC - Open University of Catalonia

2015-2016

Marketing management - Bachelor in Business administration - University of Lleida

Strategic marketing - Bachelor in Business administation - University of Lleida

Fundamentals of tourism business management - Bachelor in Tourism - University of Lleida

Final Year Project's dissertation - Bachelor in Tourism - University of Lleida

2014-2015

Tourism and Transport - Bachelor in Tourism - University of Girona

Current Issues in Tourism - Bachelor in Tourism - University of Girona

Statistics - Bachelor in Tourism - University of Girona

Qualitative methods - Master in Cultural Tourism - University of Girona

Market Research (II) - Master in Entrepeneurship and business development - University of Girona

Final Year Project's dissertation - Bachelor in Tourism - University of Girona

Participation as academic staff at 21st Euroweek Conference about “Creativity and entrepreneurship: from idea to business” from 20th to 24th April 2015 - 8 hours of teaching in the Erasmus+ Programme - University of Economics in Katowice (Poland)

Honorary mention in the best paper category for the project: Mobilizing FabLab: Industry and human revolution

2013-2014

Tourism and Transport - Bachelor in Tourism - University of Girona

Current Issues in Tourism - Bachelor in Tourism - University of Girona

Final Year Project's dissertation - Bachelor in Tourism - University of Girona

2012-2013

Tourism and Transport - Bachelor in Tourism - University of Girona

International economy - Bachelor in Economics - University of Girona

Final Year Project's dissertation - Bachelor in Tourism - University of Girona

Participation as academic staff at 19th Euroweek Conference about “Social Media within Professional Life” from 29th April to 3rd May 2013 - BA School of Business and Finance in Riga (Latvia)

Project: The influence of using social media on national culture. A new dimension in the Hofstede's model

2011-2012

Tourism Economics in Catalonia - Bachelor in Tourism - University of Girona

Statistics - Bachelor in Business administration - Univeristy of Girona

Econometrics - Bachelor in Business administration - Univeristy of Girona

Final Year Project's dissertation - Bachelor in Tourism - University of Girona

Teaching at the Master in Tourism and Development (from 12th to 16th March 2012): "Economics of Tourism and Development" - University of Addis Ababa (Ethiopia)

2010-2011

Tourism Economics in Catalonia - Bachelor in Tourism - University of Girona

Tourism Economics - Bachelor in Tourism - University of Girona

Final Year Project's dissertation - Bachelor in Tourism - University of Girona

SEMINARS AND CONFERENCES GIVEN (as invited)

April 2024. "An analysis of Tourist Complaints at the Wonders of the World". CETT-UB (Spain)
March 2024. "Seminar on Compositional Data Analysis (6 hours)". Faculty of Tourism and Hospitality Management - University of Rijeka (Croatia)
January 2024. A methodological approach to e-tourism research. Keynote speaker at the ENTER24 PhD Workshop - İzmir University of Economics (Turkey)
July 2022. CoDA in tourism and digital content analytics. Keynote speaker at the 9thCourse and Open Seminar on Compositional Data Analysis - University of Girona (Spain)
June 2022. "El apasionante viaje de la investigación en turismo - una aproximación metodológica". Keynote speaker at the VI Doctoral Workshop of University of Balearic Islands - University of Balearic Islands (Spain)
June 2021. Compositional analysis of tourism-related content. Online CoDa-Day - CoDa-Association & Toulouse School of Economics (France)
April 2021. "Revenue Management en Turismo". Faculty of Economics - University of Valencia (Spain)
April 2021. "Análisis de datos composicionales en turismo". Faculty of Commerce and Tourism - University Complutense de Madrid (Spain).
March 2021. "Treatment of the Airbnb controversy by the press". Virginia Tech University (USA)
February 2021. "UGC analytics with CoDa". University of Málaga (Spain)
September 2019. "Introducció a l'anàlisi de dades composicionals en ciències socials". Department of Business - University of Girona (Spain).
June 2019. "Análisis de datos composicionales en turismo". Faculty of Commerce and Tourism - University Complutense de Madrid (Spain).
July 2018. "CoDa in social sciences". The week-CoDa course - University of Girona (Spain).
February 2017. "Measuring the gap between projected and perceived destination images: The case of Catalonia". Department of Computer Science and applied mathematics and statistics - University of Girona (Spain)
January 2017. "Airline type convergence: tourist total expenditure and trip budget share". Department of Business Economics - University of Illes Balears (Spain)
May 2016. "How and how much do air travellers spend? Bringing trip budget share and trip total expenditure together". Department of Quantitative Methods for Economics and Business - University of Murcia (Spain)
May 2015. “Expenditure profile segments by airline types. A retrospective from 2006 to 2012”. Tourism Study Group - Telemark University College (Norway)
May 2015. “Demand differences between business and leisure travelers on low cost carriers”. Tourism Study Group - Telemark University College (Norway)
June 2014. "Determinants of per-diem tourist expenditure - the role of self-reported income". Department of Economics - Universitiy of Girona (Spain)
November 2013. "An economic overview of Spain as a tourist destination". Guest lecture in Macroeconomics (Bachelor's in Tourism). School of Tourism - Bournemouth University (UK)
October 2013. "A new way of segmenting tourists: profiling low cost tourists by their expenditure composition". Tourism Academic Group - Bournemouth University (UK)
January 2013. "Latent classes of low cost tourists by expenditure composition". Department of Economics - University of Girona (Spain)
January 2013. "Latent classes of low cost tourists by expenditure composition". Department of Computer Science and applied mathematics and statistics - University of Girona (Spain)
October 2012. "Determinants of the tourist expenditure composition. The role of airline type". Department of Computer Science and applied mathematics and statistics - University of Girona (Spain)