Berta Ferrer-Rosell

This article investigates the evolution and current state of hospitality distribution by analyzing market share from various distribution channels using real data from hospitality management systems. The study aims to provide hoteliers and researchers with valuable insights for optimizing price and volume strategies in response to the rise of online travel agencies (OTAs). The research employs compositional data (CoDa) analysis to examine market share evolution from 2013 to 2

With a focus on personalized travel experiences, platforms like Airbnb have revolutionized tourist interactions by offering authentic...

Purpose This study examines how AI-driven virtual travel influencers engage young consumers, with a focus on ethical consumerism. It...

This study delves into Airbnb’s brand presence on TikTok by analyzing textual content in posts, and human audio in videos. This approach...

Airbnb has undergone an evolution that, over the years since its inception, has increasingly captured the attention of the research...

Peer-to-peer accommodation has generated an ecosystem of platforms with different business models (i.e., for-profit and nonprofit). This...

This research explores why tourists are dissatisfied in places considered “wonders of the world”. The authors ask if the place does not...

Value co-creation, in the sharing accommodation sector, has been extensively analyzed but mainly with Airbnb as a reference and focusing...

This study embraces destination image analytics, design thinking and peer-to-peer accommodation services. The paper aims to support...

Airbnb is one of the most transformative developments in the traditional accommodation system. Due to the social impact it entails,...