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DOCTORAL THESES

  • Supervisor: Ana de Vega Ventura (in progress)

  • Supervisor: Vivian C. Medina Hernández (2025). Is there life beyond Airbnb? Dynamics of Peer-to-Peer accommodation platforms in Spain. Excellent Cum Laude

  • Supervisor: Júlia Marti-Ochoa (2024). Airbnb's Users Voice: User-Generated Content Representativeness, Sentiment Analysis and Social Media Impact. Excellent Cum Laude

  • Member of the thesis committee: Nuria Louzao Belmonte (2024). Human Dimension as the Key Success Factor in Experience Management. The Emotional Connection as the Best Loyalty Strategy. Excellent

  • Member of the thesis committee: Pere Josep Pons Vives (2024). Fuzzy techniques for hotel management. Excellent Cum Laude

  • Member of the thesis committee: Montserrat Peñarroya Farell (2023). Understanding Sustainable Transformation: Business Model Adaptation in  the Cultural and Creative Industries. Excellent Cum Laude

  • Member of the thesis committee: Andrea Pozzi (2023). Creativity, gastronomy and tourism: how to develop a creative approach to gastronomy tourism?. Excellent

  • Member of the thesis committee: Mohamed Abdalla Elsayed Hassan (2023). World heritage brand personality comparative analysis. Excellent.

  • Member of the thesis committee: Alicia Reina Escandell (2021). Impacto de las relaciones de coordinación entre las áreas de Revenue Management y Marketing en la competitividad de las Empresas de Alojamiento Turístico en España. Excellent.

  • Member of the thesis committee: Kwaku Amofah (2021). Entrepreneurial intentions among tertiary students. Excellent. 

  • Supervisor: Natalia Daries Ramon (2018). Dinámicas relacionales de la gastronomía de alto nivel en el turismo. Excellent Cum Laude

  • Member of the thesis committee: Daissy Hatblathy Moya Sánchez (2018). Incidencia de la reputación online en la ocupación y rentabilidad hotelera: estudios de caso en Latinoamérica. Excellent.

  • Member of the thesis committee: Marc Blasco Duatis (2018). El análisis composiconal (CoDa) como herramienta para el mapeo de la teoría de la agenda-setting. Estudio de caso de la opinión sobre política en el sistema mediático español, dentro del período de las Elecciones Generales de 2015. Excellent Cum Laude.

REVIEW ACTIVITY - Journals

Tourism Management · Journal of Hospitality and Tourism Research · Current Issues in Tourism · Tourism Economics · Revista de Análisis Turístico · European Journal of Management and Business Economics · International Journal of Services and Operations Management · Journal of Travel and Tourism Marketing · Journal of Sustainable Tourism · Cuadernos de Turismo · Anatolia · Ambio · International Journal of Business and Systems Research · Journal of Hospitality and Tourism Management · Pasos · Journal of Information Technology & Tourism · International Journal of Culture, Tourism, and Hospitality Research

REVIEW ACTIVITY - Conferences

GLOSERV 2021 · Simposio Internacional de Investigación Científica en Turismo 2021 · AEMARK 2017, 2018, 2019, 2021, 2022, 2023, 2024 · ENTER 2018, 2019, 2024, 2025 · EMAC 2018, 2021 · TURITEC 2018, 2021, 2023 · ICOTTS 2024 · CETT STCB 2024 · AECIT 2024

OFFICIAL RESEARCH PROJECTS

  • Project funded by the Spanish Ministry of Science & Innovation: PID2023-147875NB-I00 "Análisis de los efectos de la ficción audiovisual en los destinos turísticos y en las experiencias de los turistas". 2024-2027. Coordinated by Sebastián Sanchez Castillo & Jorge Juan Nieto Ferrando (University of Lleida). 

  • Project funded by University of Lleida: X23039 "Use of online reviews for tourism intelligence in Lleida and Catalan tourist destinations and companies". 2023-2025. Coordinated by Eva Martin-Fuentes & Berta Ferrer-Rosell (University of Lleida).

  • Project funded by the Spanish Ministry of Science & Innovation: PID2022-138564OA-I00 "Use of online reviews for tourism intelligence and the stablishment of transparent and reliable evaluation standards". 2023-2026. Coordinated by Eva Martin-Fuentes & Juan Pedro Mellinas (University of Lleida). 

  • Project funded by the Spanish Ministry of Industry, Commerce and Tourism: TUR-RETOS2022-017. "Revaluation of destinations through the semiotic aspects of the gastronomic image and the content generated by tourists". 2022-2023. Coordinated by Estela Marine-Roig & Natalia Daries Ramon (University of Lleida). 

  • Project funded by the Spanish Ministry of Science and Innovation: TED2021-129763B-100 "Retos para la transición digital en turismo: análisis de la inteligencia turística y propuestas normativas". 2022-2023. Coordinated by Felio Jose Bauza Martorell & Javier Melgosa Arcos (University of Balearic Islands). 

  • Project funded by the Spanish Ministry of Economy and Competitiveness: ECO2017-88984-R "Tourism analysis of peer-to-peer accommodation platforms in Spanish destinations through user-generated content and other online sources". 2018-2021. Coordinated by Estela Marine-Roig & Berta Ferrer-Rosell (University of Lleida). Project awarded with the ALIMARA CETT Barcelona Awards 2021 category Through Research.

  • Project funded by the Spanish Ministry of Economy and Competitiveness: EDU2015-68610-R "Assessing Individual and Team Entrepreneurial Potential”. 2015-2018. Coordinated by Joan Manuel Batista Foguet (ESADE - University Ramon Llull)

  • Project funded by the Spanish Ministry of Economy and Competitiveness: MTM2015-65016-C2-1-R "COmpositional Data Analysis and RElated meThOdS (CODA-RETOS)". 2015-2017. Coordinated by Josep Antoni Martín-Fernández & Glòria Mateu-Figueras (University of Girona)

  • Project funded by the European Union - Tempus Program: LMPH Nr 544191 Tempus 1-2013-1-PT JPCR "Licence Masters professionnels en management des activités hôtelières pour le développement de l'industrie touristique en Géorgie, Azerbaïdjan et Moldavie". 2013-2015. Coordinated by Joaquim Majó (University of Girona)

  • Project funded by the Spanish Agency for Cooperation, Research and Development (AECID): "Capacity Building for researchers and professionals for the development of sustainable Tourism in Ethiopia". 2012. Coordinated by Lluís Mundet i Cerdan (University of Girona)

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CONFERENCES ATTENDED

  • February 2025. ENTER25@Wroclaw - IFITT Conference: Marti-Ochoa, J., Ferrer-Rosell, B., Martin-Fuentes, E. "Biosphere certified companies: an analysis of tourist experiences from usergenerated content on TripAdvisor". Wroclaw (Poland)

  • February 2025. ENTER25@Wroclaw - IFITT Conference:  Marti-Ochoa, J., Ferrer-Rosell, B., Martin-Fuentes, E. "Analysis of Sentiments in Online and In-Person Airbnb Experiences". Wroclaw (Poland)

  • November 2024. V CETT Smart Tourism Congress. Marti-Ochoa, J.; Ferrer-Rosell, B.; Martin-Fuentes, E. "Digital Destination: Exploring FOOH Advertising on TikTok". Barcelona (Spain). BEST ACADEMIC COMMUNICATION AWARD

  • November 2024. V CETT Smart Tourism Congress. Brysch, A., Ferrer-Rosell, B. "Digital and/or sustainable? Analysis of the ambiguity of Gen Z regarding their travel bahavior". Barcelona (Spain)

  • October 2024. XXIII Congreso Internacional de AECIT 2024. Bellmunt Belchi, L.; Marti-Ochoa, J.; Martin-Fuentes, E.; Ferrer-Rosell, B. "Análisis de los sentimientos de las opinions en línea sobre el patrimonio religioso en Lleida". Madrid (Spain) 

  • October 2024. XXIII Congreso Internacional de AECIT 2024. Mulet-Forteza, C.; Linares-Mustarós, S.; Balle Colom, H.; Ferrer-Rosell, B. "Impacto de las estrategias de expansión y de las características de los establecimientos hoteleros en la rentabilidad de los operadores mediante análisis de datos composicionales". Madrid (Spain)

  • September 2024. AEMARK2024. Marti-Ochoa, J.; Martin-Fuentes, E.; Ferrer-Rosell, B. "Virtual frente a real: Análisis de las experiencias turísticas en Airbnb". Cuenca (Spain)

  • June 2024. 10th International Workshop on Compositional Data Analysis. Ferrer-Rosell, B.; Palarea-Albaladejo, J.; Martin-Fernandez, J.A. "Some Non-Parametric Techniques to Test for Group Differences in Compositional Data: Might the Pattern of Zeros be Associated to the Presence of Subpopulations?". Girona (Spain)

  • June 2024. 10th International Workshop on Compositional Data Analysis. de Vega Ventura, A.; Ferrer Rosell, B.; Martin Fuentes, E. "Perturbation Difference: Decomposing the Hostpitality Distribution Market Share of Price and Units Sold". Girona (Spain) 

  • June 2024. AIRSI 2024: Marti Ochoa, J.; Martin Fuentes, E.; Ferrer Rosell, B. "User Sentiment in Online and In-Person Airbnb Experience Reviews". Zaragoza (Spain)

  • June 2024. The INC 2024 (Tourism, Hospitality & Events INternational Conference): Marti Ochoa, J., Martin Fuentes, E., Ferrer Rosell, B. "Sentiment Analysis of #TravelTuesday Content on TikTok". Amsterdam (Netherlands)

  • January 2024. ENTER24@Izmir - IFITT Conference: Marti-Ochoa, J.; Martin-Fuentes, E.; Ferrer-Rosell, B. "Airbnb's reviews: A reliable source for tourism research". Izmir (Turkey) 

  • January 2024. ENTER24@Izmir - IFITT Conference: Marti-Ochoa, J.; Ferrer-Rosell, B.; Martin-Fuentes, E. "Tourists' perceptions of smart tourism destinations from TripAdvisor reviews". Izmir (Turkey) - BEST POSTER AWARD

  • October 2023. IV Congreso Internacional de Turismo y TICs - TURITEC. Marti-Ochoa, J.; Martin-Fuentes, E.; Ferrer-Rosell, B.; Mesegue-Basallo, M.A. "Assessing tourists' perception of smartness in a destination: a case study of Tenerife Island". Málaga (Spain)

  • October 2023. XIV Congreso Internacional de Turismo y TICs - TURITEC. Espinet-Rius, J.M., Mulet-Forteza, C.; Ferrer-Rosell, B. "Big data and business intelligence in cruise destinations". Málaga (Spain). 

  • September 2023. AEMARK2023. Martinez-Ferrer, M.; Ferrer-Rosell, B. "Turismo y streaming: herramientas digitales para la promoción de destinos turísticos". Pozuelo de Alarcón (Spain)

  • January 2023. ENTER23@Johannesburg - IFITT Conference: Co-chair of the Research Track

  • June 2022. 9th International Workshop on Compositional Data Analysis - CoDaWork2022. Mulet-Forteza, C.; Linares-Mustarós, S.; Ferrer-Rosell, B. "Impact of growth strategies and hotel attributes on their performance". Toulouse (France) - BEST POSTER AWARD

  • June 2022. 9th International Workshop on Compositional Data Analysis - CoDaWork2022. Medina-Hernandez, V.; Ferrer-Rosell, B.; Marine-Roig, E. "Projected image of peer-to-peer accommodation platforms in Instagram". Toulouse (France)

  • January 2022. ENTER2022@Nankai - IFITT Conference. Co-chair of the Research Track

  • October 2021. TURITEC2021 - Member of the Scientific Committee, member of the Organization Committee and moderator of the session about e-WOM. Málaga (Spain)

  • September 2021. AEMARK2021 - Member of the Scientific Committee. Baeza (Spain)

  • July 2021. AIRSI21 - Technologies 4.0 in Tourism, Services & Marketing. Zaragoza (Spain)

  • April 2021. Simposio Internacional de Investigación Científica en Turismo: 'Transformaciones del Turismo en Latinoamérica y el Caribe'. Member of the Scientific Committee

  • January 2021. ENTER2021@YourPlace - IFITT Conference. Co-chair of the PhD Workshop & moderator of the special session "The sharing economy in Travel & Tourism" (online). 

  • November 2020. XXI Congreso AECIT. Member of the scientific committee

  • January 2020. ENTER2020@Surrey - IFITT Conference. Co-chair of the PhD Workshop.

  • September 2019. I International Workshop in Statistics and Econometric Methdos applied to Tourism. Member of the scientific committee.

  • September 2019. XXXI Congreso Internacional de Marketing - AEMARK. Cristóbal-Fransi, E.; Montegut-Salla, Y.; Daries-Ramon, N.; Ferrer-Rosell, B. "La era digital y su impacto en la cooperativa agroalimentaria: análisis de la presencia en internet y el uso del comercio electrónico de las cooperativas catalanas". Cáceres (Spain)

RESEARCH COURSES ATTENDED

  • March 2019. Analysis of online travel reviews with freeware (6 hours) - University of Lleida

  • October 2018. Best practices in PhD supervision (8 hours) - Unversity of Lleida

  • May 2016. Workshop about PhD thesis supervision (8 hours) - University of Zaragoza

  • March 2016. Neuroeducation (25 hours) - Catalan Open University

  • October-November 2015. MOOC course on e-Tourism: Communication Perspectives (30 hours) - University Svizzera Italiana 

  • July 2015. Making the most of being a reviewer (3.5 hours) - European Survey Research Association

  • July 2015. Designing effective web surveys (3.5 hours) - European Survey Research Association

  • June 2015. Supervising doctoral thesis and coordinating research groups (13 hours) - University of Girona

  • September 2014. Workshop with Atlas.Ti (4 hours) - University of Girona

  • July 2013. The essentials of questionnaire design and testing (3.5 hours) - European Survey Research Association

  • July 2013. Choosing the right software tool for implementing web surveys (3.5 hours) - European Survey Research Association

  • May 2013. Cross-border doctorate seminars (30 hours) - University Via Domitia Perpignan

  • March 2013. Abilities for writing research project proposals (10 hours) - University of Girona

  • July 2012. Open Seminar on Compositional Data Analysis (20 hours) - University of Girona

  • March-May 2011. Writing and presenting a paper (20 hours) - University of Girona

RESEARCH STAYS

  • 1st February - 30th April 2022: research stay at Howard Feiertag Department of Hospitality and Tourism Managment - Virginia Tech University (USA) funded by Ministry of Education José Castillejo mobility program (Call 2021) - Grant id: CAS21/00168 (amount funded: 11228€)

  • 12th Octobrer - 18th December 2013: PhD research stay at School of Tourism - University of Bournemouth (UK)

  • 24th June - 28th July 2013: PhD research stay at Faculty of Economics - University of Ljubjlana (Slovenia)

  • 10th March - 20th March 2012: Lecturing stay at University of Addis Ababa (Ethiopia)

Berta Ferrer-Rosell                       Last modified March 20th, 2025

Send comments to berta.ferrer[at]udl.cat

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