Berta Ferrer-Rosell, PhD


I am Serra Hunter Associate Professor (Professora Agregada Serra Hunter) at the University of Lleida (Catalonia, Spain). I got a Bachelor’s in Tourism and a Master’s in Tourism Management. Afterwards, I achieved my international Ph.D in Tourism from University of Girona (Excellent Cum Laude and Extraordinary Award).

Since I defended my thesis I consider myself as compositional data anaylisis (CoDa) user, and I apply the methodology to the field of tourism maketing, and electronic tourism marketing. I was the first worldwide researcher in applying CoDa to the tourism field, to analyse trip budget composition of tourists arriving to Spain by air. I am passionate of tourism and data analysis. 

I teach at various levels, and I want my students to think critically and to be creative, in both fields marketing (and research methdos) and tourism (eTourism). 

I am an active board member at the Spanish Association of Scientific Experts in Tourism (AECIT), at the International Federation for IT and Travel & Tourism (IFITT) and at the CoDa-Association, and also member of Journals' editorial committes of JTA, EJTR, JITT and IJCTHR. 

At the Faculty of Law, Economics & Tourism I am the academic coordinador of the Joint Degree in Business Management and Tourism since March 2016.

Seminar on UGC analytics with CoDa 
University of Málaga
11 and 12 February 2021
Invited speaker at the
Toulouse School of Economics
17 June 2021


Seminario de Investigación:
Análisis de Datos Composicionales en Turismo 
Universidad Complutense de Madrid
16 April 2021


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