Berta Ferrer-Rosell, PhD
I am Serra Hunter Associate Professor (Professora Agregada Serra Hunter) at the University of Lleida (Catalonia, Spain). I got a Bachelor’s in Tourism and a Master’s in Tourism Management. Afterwards, I achieved my international Ph.D in Tourism from University of Girona (Excellent Cum Laude and Extraordinary Award).
Since I defended my thesis I consider myself as compositional data anaylisis (CoDa) user, and I apply the methodology to the field of tourism maketing, and electronic tourism marketing. I was the first worldwide researcher in applying CoDa to the tourism field, to analyse trip budget composition of tourists arriving to Spain by air. I am passionate of tourism and data analysis.
I teach at various levels, and I want my students to think critically and to be creative, in both fields marketing (and research methdos) and tourism (eTourism).
I am an active board member at the Spanish Association of Scientific Experts in Tourism (AECIT), at the International Federation for IT and Travel & Tourism (IFITT) and at the CoDa-Association, and also member of Journals' editorial committes of JTA, EJTR, JITT and IJCTHR.
At the Faculty of Law, Economics & Tourism I am the academic coordinador of the Joint Degree in Business Management and Tourism since March 2016.